Privacy Policy
Last updated: December 28, 2024
At BrightFlash, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our WordPress plugin and related services.
1. Information We Collect
1.1 Plugin Usage Data
- Website URL and WordPress version
- Plugin version and configuration settings
- Notice display statistics (views, clicks, conversions)
- Cart abandonment tracking data (when enabled)
- User interaction patterns with notices
1.2 Personal Information
- Email address (when you subscribe to our newsletter)
- Name and contact information (when you contact support)
- Purchase information (for premium versions)
1.3 Technical Information
- IP address and browser information
- Device type and operating system
- Referrer URLs and page views
- Error logs and performance metrics
2. How We Use Your Information
We use the collected information for the following purposes:
- Plugin Functionality: To provide core plugin features and personalized notice display
- Analytics: To generate usage statistics and improve plugin performance
- Support: To provide technical support and troubleshoot issues
- Communication: To send updates, newsletters, and important notifications
- Improvement: To enhance plugin features and develop new functionality
- Compliance: To comply with legal obligations and prevent misuse
3. Data Storage and Security
We implement appropriate technical and organizational measures to protect your information:
- Data is encrypted in transit and at rest
- Access to personal data is limited to authorized personnel only
- Regular security audits and vulnerability assessments
- Secure servers with regular backups and monitoring
- Compliance with industry security standards
4. Data Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:
- Service Providers: With trusted third-party services that help us operate our plugin (e.g., analytics, hosting)
- Legal Requirements: When required by law, court order, or government request
- Business Transfer: In connection with a merger, acquisition, or sale of business assets
- Consent: When you have given explicit consent for specific sharing
5. Your Rights and Choices
You have the following rights regarding your personal information:
- Access: Request access to your personal data we hold
- Correction: Request correction of inaccurate or incomplete data
- Deletion: Request deletion of your personal data
- Portability: Request a copy of your data in a portable format
- Opt-out: Unsubscribe from marketing communications
- Restriction: Request limitation of data processing
6. WordPress Plugin Specific Information
6.1 Local Data Storage
BrightFlash stores most data locally in your WordPress database. This includes notice configurations, display rules, and user interaction data.
6.2 Third-Party Integrations
When you enable integrations with WooCommerce or other plugins, we may access relevant data from those platforms to provide enhanced functionality.
6.3 Uninstallation
When you uninstall BrightFlash, you can choose to delete all plugin data from your WordPress database. This option is available in the plugin settings.
7. Cookies and Tracking
BrightFlash uses cookies and similar technologies to:
- Track notice display preferences and user interactions
- Prevent duplicate notice displays
- Analyze plugin performance and user behavior
- Provide personalized experiences
You can control cookie settings through your browser preferences.
8. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your data during international transfers.
9. Children's Privacy
BrightFlash is not intended for use by children under 13 years of age. We do not knowingly collect personal information from children under 13. If we discover we have collected such information, we will delete it immediately.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. Your continued use of BrightFlash after any changes constitutes acceptance of the updated policy.
11. Contact Information
For privacy-related questions or requests, please contact us:
- Email: privacy@brightflashapp.com
- Website: https://brightflashapp.com
- Response time: We will respond to privacy requests within 30 days
12. GDPR Compliance
If you are a resident of the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR):
- Legal basis for processing: Legitimate interest, consent, or contract performance
- Data Protection Officer: Available upon request
- Right to lodge a complaint with your local supervisory authority
- Cross-border data transfer safeguards in place
13. California Privacy Rights
California residents have additional rights under the California Consumer Privacy Act (CCPA):
- Right to know what personal information is collected and sold
- Right to delete personal information
- Right to opt-out of the sale of personal information
- Right to non-discrimination for exercising privacy rights